A brand-new on-site food kitchen concept inside a brewery. We knew the unique pizzas would sell themselves if shot professionally with a consistent posting strategy — and they did.
5x
Social Engagement
250%+
Reach Growth
New
Concept Launched
Sauced at Kinsmen was a brand-new concept in 2018 — an on-site food kitchen located adjacent to Kinsmen Brewing Co. in Milldale, CT. The idea was simple: great brewery, great craft beers, wouldn't patrons want amazing food to go with it? The answer was a resounding yes — but the concept was new, the brand didn't exist yet, and nobody knew about it.
Sauced needed professional content that showcased their unique pizzas and menu, and a consistent social media strategy to build awareness and drive foot traffic from both existing brewery visitors and new customers discovering the concept for the first time.
Allora Media came in and shot the food. We knew the pizza would sell itself — Sauced makes unique, high-quality pizzas that photograph incredibly well. The key was capturing them professionally with proper lighting, composition, and styling that made people stop scrolling and start craving.
We built a content library of professional food photography and video — the pizzas, the menu items, the brewery atmosphere, and the experience of dining at Sauced. Every shot was designed to make the food look as good as it tastes and communicate the unique brewery-meets-pizza experience.
We fully built out Sauced's posting strategy using Allora Media's systems and processes — a consistent content calendar that kept professional food content flowing across their social media profiles. The strategy was straightforward: show the food, show the vibe, and keep it consistent.
The professional food photography did the heavy lifting. When you're putting out pizzas that look that good, the content practically markets itself — people share it, tag friends, and show up hungry. We made sure that content was going out consistently and reaching the right audience.
We managed Sauced's social media with a focus on letting the food speak for itself. Consistent posting of professional food photography, menu features, and behind-the-scenes brewery content kept the brand active and engaging.
The approach was authentic and straightforward — no gimmicks, no trends, just incredible food shot professionally and posted consistently. The quality of the content separated Sauced from every other restaurant posting phone photos of their dishes.
Sauced at Kinsmen built a strong brand identity and following through consistent, professional content that made their food the star. The unique pizzas became what people recognized and talked about — exactly what you want for a new concept trying to establish itself.
The professional food photography elevated Sauced's brand above the noise of every other restaurant posting phone photos. People saw the pizza, wanted the pizza, and came to get the pizza. The content strategy was simple because it didn't need to be complicated — just show the food, and the food does the selling.
The consistent posting cadence and professional content helped establish Sauced as a destination within the Kinsmen Brewing Co. space and beyond — building awareness for a concept that was completely new when we started.
5x
Social Engagement
250%+
Reach Growth
New
Concept Launched
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