Exactly how we take you from signed to scaling.
Every client goes through the same structured six-step process. No surprises, no ambiguity. You'll always know what phase you're in, what we're working on, and what comes next.
We start by learning everything about your business: who your customers are, what you've tried before, what's working, and where the biggest growth opportunities are. We look at your current marketing, your competitors, and your analytics to figure out the smartest path forward.
Based on what we learn, we build your Marketing Strategy & Content Plan, a detailed plan covering exactly who we're targeting, what ads we're running, what content we need to produce, how much to spend, and what results to expect. You'll know the plan before a single dollar goes to work. Proposal, contract, and signature are all handled digitally. Your portal account is created the moment you sign, and onboarding (accounts, tracking, templates) takes 1-2 weeks.
We produce all the professional video, photography, and graphics your campaigns need, in-house, with our team. No stock photos. No outsourced freelancers. Everything is built specifically for your ads, your website, and your brand.
We build your campaigns, install all tracking on your website, connect third-party call tracking if your business needs it, and go live. Every campaign launches with proper measurement from day one, so you can see leads coming in from the start.
Once live, we monitor your campaigns daily and make improvements weekly. We test different ads, refine who sees them, adjust budgets toward what's working, and cut what isn't. This is how your cost per lead goes down over time.
Every month we sit down with you, walk through the results, explain what worked, address what didn't, and plan the next month's strategy together. You always know exactly what your marketing is doing for your business. What we learn feeds Mason, so next month's content starts from everything the last one taught us.
What to Expect
Month one is a build phase, not a results phase. Here is exactly what happens in each of the first three months, what we need from you, and what you can hold us to.
Month 1
The first 1–2 weeks are onboarding. We connect your accounts, build your brand templates, and lock the strategy together. Then we schedule and complete your first shoot before the month is out.
Month 2
Content goes live on your cadence and ad campaigns launch. This is the first real assessment period: we're collecting baseline data on what your audience responds to, not chasing a finished result yet.
Month 3
With a month of real data, we finalize the strategy: which content formats, offers, audiences, and posting times are earning attention, and where budget should go. This is when compounding starts.
Judging a marketing system on its first 30 days means judging the setup work, not the results: connecting accounts, installing tracking, designing templates, and capturing the first shoot. Content doesn't publish until month two, and the strategy isn't data-backed until month three. Every retainer has a 3-month minimum term. Month one is onboarding and your first shoot, publishing starts in month two, and month three is where the strategy locks in. Commit to 6 months and save 5%, or 12 months for the annual deal.
The Deliverables
This isn't vague. Here's the tangible, measurable stuff you walk away with at the end of your 3-month minimum term as an Allora Media client.
We don't charge setup fees just to get started. You'll see the full strategy (targeting, campaign plan, content needs, and budget recommendations) before a single ad dollar goes to work. If we don't believe we can get you results, we'll tell you straight up. That's how confident we are in this process.
Book a free strategy call. We'll walk you through this process, review your current marketing, and show you exactly what we'd build for your business.