Allora Media Brand Guide

The Allora Media Brand Guide

Everything you need to understand and correctly apply the Allora Media visual identity — from brand colors and typography to logo usage rules, voice & tone, and the full design system used across alloramedia.us.

What's Covered

• Brand Overview — mission, vision, positioning statement, core values, and taglines.
• Logo Usage — primary logo, circle mark, minimum sizes, clear space, approved backgrounds, and a full list of usage rules.
• Color Palette — all brand colors with hex, RGB, and usage guidance for dark, green, and light section contexts.
• Typography — Red Hat Display and Red Hat Text with the full type scale from H1 through captions.
• Voice & Tone — brand personality, writing guidelines, and three core messaging framework templates.
• Design System — button styles, card patterns, section layouts, spacing, angle dividers, and glow line elements.
• Photography & Video — imagery direction, minimum technical specs, and brand-specific production rules.
• Services Overview — all ten service categories and five industry verticals with descriptions.