A 27-point checklist covering everything you need before launching a Facebook ad campaign — from pixel setup to creative specs to audience targeting.
Enter your email and get instant access — no spam, just the resource.
Launching a Facebook ad campaign is straightforward from a technical standpoint — Meta makes it easy to create a campaign in Ads Manager. But there's a meaningful difference between launching a campaign and launching one that's set up correctly. Many underperforming campaigns don't struggle because of weak creative or the wrong audience — they struggle because a technical detail in the setup was overlooked, and no one caught it until budget had already been spent.
This 27-point checklist covers everything that needs to be in place before you launch a Facebook or Instagram ad campaign. It's the same pre-launch review we run internally before any campaign goes live for our paid media clients, organized into a printable, check-the-box format you can use every time.
The checklist is organized into five categories, each covering a critical area of campaign setup:
Even experienced media buyers use checklists — not because they don't know the process, but because it's easy to miss a single step when you're managing multiple moving parts. A missed pixel event means you can't optimize for conversions. An incorrect placement setting can direct budget away from your highest-performing placements. These are small details with meaningful consequences, and a checklist is the simplest way to catch them before they affect your results.
Business owners running their own Facebook ads, marketing coordinators managing campaigns alongside other responsibilities, and anyone who wants a reliable system for launching campaigns with confidence. Print it out, check the boxes, and know that the fundamentals are covered before you go live.
Our team can build and manage your entire marketing system — from strategy to production to campaign management. Book a free Growth Blueprint Call.