Answer 5 simple questions to get a complete marketing health analysis — customer acquisition cost, lifetime value, industry benchmarks, and personalized recommendations to improve ROI.
Just paid ad spend — not agency fees or software.
Calls, form fills, DMs, bookings — anything that came from your ads.
This helps estimate how much each customer is worth over time. Not sure? "Sometimes" is a safe default.
Many local businesses track likes, clicks, and impressions — but aren't sure how to connect those numbers to actual revenue. The two metrics that bridge that gap are customer acquisition cost and customer lifetime value. When you know those numbers, you can evaluate whether your marketing spend is generating a real return — and where to optimize if it's not.
This calculator gives you those answers in about three minutes. You'll answer five straightforward questions about your business — what you spend on marketing, how many customers you acquire, your average transaction value, and how often customers come back. From there, the tool calculates the metrics that connect your marketing spend directly to revenue.
The calculator produces a complete marketing health analysis built around four key outputs:
Impressions, reach, and engagement are valuable to track, but they don't tell the full story of whether your marketing is profitable. A campaign with a high click-through rate can still underperform if the cost to acquire each customer exceeds what that customer is worth. On the other hand, a campaign that looks expensive on a per-click basis can be highly profitable if each new customer stays with you for years.
This calculator helps you see the bigger picture by focusing on the numbers that directly connect to revenue. Once you know your CAC and LTV, you can make more informed decisions about where to invest, where to adjust, and what kind of return to expect from any marketing channel.
This tool is designed for local business owners and marketing managers who want a clearer picture of their marketing health — whether you're running paid ads, investing in SEO, doing organic social, or combining multiple channels. It's also valuable before hiring an agency, because it gives you a baseline to measure against and helps set shared expectations around performance.
The recommendations are directional, not guarantees. But they'll give you meaningful clarity in just a few minutes — the kind of clarity that helps you make better marketing decisions going forward.
Our team can build and manage your entire marketing system — from strategy to production to campaign management. Book a free Growth Blueprint Call.