Video marketing is the most consumed form of content today. With effective video content, you can attract a larger audience who responds better to information being presented in video format. A video responds better than other types of content like photos, blogs, etc. Because it captures the human elements and people can relate to a video more than reading something or visualizing an image. A well made 30 second video introducing your business will yield a much greater result than an image with a caption introducing your business. While photos and text content do still prove to be beneficial and in some cases do better than video, there is no denying the power that video content has and when it is paired with a strong marketing plan.