Marketing Solutions

MARKETING STRATEGIES

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Determine the Best Way to Sell and Market Your Product or Service

Each business is unique and offers different services that are consumed by many different demographics that all have different interests. This is why its important to determine the best route to get to your potential consumer base. If you are a salon owner, a referral based marketing strategy might be needed for your clients to have incentive to refer you to their friends and family. If you're a restaurant that provides unique cuisine, then your best route to attract customers is social media and establishing a social media presence that you use to promote your unique dishes and create a following who will overtime spread the word about your business. This strategy is what we refer to as direct marketing and can be successful for almost any industry or business and is what we specialize in.

There are many ways to market your product / service including social media campaigns, mailing cards, email marketing, newspaper ads, websites, billboards, tv commercials and on. Almost all of those marketing vehicles require good, relevant content that best conveys the company's message. Especially for direct marketing.

A BUSINESS MARKETING PLAN REQUIRES A BUSINESS TO UNDERSTAND ITS’ MARKET

In order to create a marketing plan there are many factors and, sometimes hard, decisions that need to be considered in order to pave the road of success your business will follow. Sometimes businesses can't market themselves because there are underlying issues that they have to address

first. Which is why we have to remember that good marketing will not be the only thing that's considered in determining business success. If you have an incredible marketing plan but your restaurant has terrible customer service or other red-flags, then your marketing plan won't save you.


We have seen businesses while creating a marketing plan discover issues as to why their business isn't doing how they would like, which led to them correcting those issues and improving the business overall. Something great about a marketing plan is the accountability factor. When things are clearly stated and followed that may all it takes for other pieces to fall in their place.


Allora media successfully gets businesses online to open the opportunities of direct marketing. However, we know that just being online is not what will make direct marketing successful. Maintaining your online presence and following a marketing plan and strategy is what will determine how successful your online presence is. Once your business is online we can determine the best marketing plan and strategy for your business industry and customer demographics.

How We Can Help

Step 1.

GATHER ALL RELEVANT INFORMATION PERTAINING INDUSTRY AND LOCAL ANALYSIS.

Step 2.

DETERMINE THE WHO, WHAT, WHERE, HOW AND WHY OF THE COMPANY.

Step 3.

CATEGORIZE INFORMATION INTO S.W.A.T. ANALYSIS.

Step 4.

ESTABLISH MONTHLY, QUARTERLY, ANNUAL GOALS

Step 5.

CREATE COMPANY GUIDELINES, PROCEDURES, STANDARDS OF PRACTICE.

Step 6.

MONITOR PROGRESSION OF GOALS AND MODIFY PLAN ACCORDINGLY

Step 7.

IDENTIFY AND MAINTAIN COMPANY VISION, MISSION, AND COMMUNITY IMAGE.

Step 8.

BRAND RECOGNITION. PRICING. (LUXURY VS. NORMAL) CUSTOMER ACCOMMODATIONS, IDENTIFY MARKETING POINTS AND DIFFERENTIATING POINTS

ALL MARKETING PLANS/STRATEGIES ARE PRICED BASED ON AN ANNUAL CONTRACT.

IF YOU ARE INTERESTED IN MARKETING PLANS/ STRATEGIES PLEASE EMAIL US AT INFO@ALLORAMEDIA.US TO GET STARTED.

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