Marketing Solutions
Social media marketing
Thanks to the advancements in technology and smart devices people are online more than ever before. And the amount of time spent online is only growing with time. The major online platforms like facebook and google have made it possible for businesses to directly engage with their current/potential consumer base.
ON THIS PAGE:
Social Media is Open for Business
With over a billion social media users actively using apps like Facebook, Instagram, Youtube and Google search, businesses have an opportunity to tell their story and promote their products and services directly, in ways that traditional online marketing methods can't achieve.
SOME OF THE BENEFITS OF HAVING YOUR BUSINESS ACTIVELY ONLINE:
- LEAD GENERATION
- CLEARLY INDICATE AND EDUCATE THE CONSUMER ON YOUR PRODUCTS &/OR SERVICES
- IMPROVE THE PUBLIC PERCEPTION AND IMAGE OF YOUR BUSINESS
- CREATE A CONSISTENT FOLLOWING
- INFORM CUSTOMERS OF ANY CHANGES OR NEWS
- DIRECTLY MARKET TO RELEVANT AUDIENCES THROUGH PAID AD CAMPAIGNS
- GATHER FEEDBACK TO IMPROVE CUSTOMER SATISFACTION
THERE ARE A NUMBER OF WAYS TO GET YOUR BUSINESS UP AND RUNNING ONLINE
BUT VIDEO IS KING
Video marketing is the most consumed form of content today. With effective video content, you can attract a larger audience who responds better to information being presented in video format. A video responds better than other types of content like photos, blogs, etc. because it captures the human elements and people can relate to a video more than reading something or visualizing an image. A well made 30 second video introducing your business will yield a much greater result than an image with a caption introducing your business. While photos and text content do still prove to be beneficial and in some cases do better than video, there is no denying the power that video content has and when it is paired with a strong marketing plan.
The Benefits of Using Video Content:
INITIAL / MONTHLY PROCESS
What's it like working with Allora Media?
1. Assess Current Position
ANALYZE CURRENT SOCIAL MEDIA ACCOUNTS TO DETERMINE DEMOGRAPHICS AND ALL RELEVANT INFORMATION TO GET AN IDEA OF THE SOCIAL MEDIA ACCOUNT’S CURRENT POSITION.
2. Competitor Analysis
COMPARE THE ANALYTICS FROM STEP 1 WITH THE TOP COMPETITORS IN THE INDUSTRY TO ASSESS WHETHER THE ACCOUNT IS CURRENTLY PULLING THE RIGHT DEMOGRAPHICS. DETERMINE THE CORRECT DEMOGRAPHICS TO TARGET AFTER STEP 1 AND 2
3. Determine Hashtags
INDICATE WHICH HASHTAGS HAVE THE BEST COMPATIBILITY WITH THE INDUSTRY + THE RESULTS FROM STEP 3.
4. Gather Content
GATHER CONTENT FOR ONLINE POSTS INCLUDING VIDEOS, PHOTOS, REELS, STORIES AND ANYTHING NECESSARY FOR THE SOCIAL MEDIA ACCOUNTS.
5. Post Consistently
IMPLEMENT A CONSISTENT POSTING SCHEDULE AND PATTERN TO ESTABLISH A PATTERN WITHIN THE SOCIAL MEDIA ALGORITHMS. BE SURE TO POST CONTENT CONSISTENTLY AND WITH AN APPROACHABLE CAPTION STYLE. (CALL TO ACTION)
6. Interact with Others
ENGAGE WITH ONLINE FOLLOWERS TO ENGAGE WITH CONTENT. (MESSAGES, COMMENTS, NEW FOLLOWERS MESSAGE, ETC.)
7. Review and Optimize
AFTER THE INITIAL MONTH OF POSTING RE-ASSESS CURRENT DEMOGRAPHICS AND HASHTAGS. MODIFY AREAS THAT MAY NEED TO BE MODIFIED. REMOVE ASSETS THAT DON’T WORK AND REPLACE WITH ASSETS THAT DO WORK.
8. Plan Long Term
DISCUSS POSSIBLE CAMPAIGN IDEAS, GIVEAWAY IDEAS, PROMOTION IDEAS, OR ANYTHING THAT NEEDS PLANNING FOR THE FOLLOWING MONTH(S).
OUR SOCIAL MEDIA MARKETING WEEKLY PROCESS
STEP
1
COMPARE TO PRIOR WEEK. INDICATE STRENGTHS AND WEAKNESSES.
STEP
2
COMPARE TO INDUSTRY LEADERS ON SOCIAL MEDIA IN LOCAL AREA.
STEP
3
REMOVE THOSE WHO AREN’T FOLLOWING YOU BACKING.
STEP
4
POST 3-7 TIMES A WEEK.
STEP
5
ENGAGE WITH FOLLOWERS WHO ENGAGE WITH YOUR CONTENT.
STEP
6
GATHER CONTENT IF/WHEN SCHEDULED FOR THE WEEK
ALLORA MEDIA SUCCESSFULLY GETS BUSINESSES ONLINE TO OPEN THE OPPORTUNITIES OF DIRECT MARKETING. WE KNOW, HOWEVER, THAT JUST BEING ONLINE IS NOT WHAT WILL CREATE SUCCESS IN MARKETING. MAINTAINING YOUR ONLINE PRESENCE AND FOLLOWING A MARKETING PLAN AND STRATEGY IS WHAT WILL DETERMINE HOW SUCCESSFUL YOUR ONLINE PRESENCE IS. ONCE YOUR BUSINESS IS ONLINE, WE CAN DETERMINE THE BEST MARKETING PLAN AND STRATEGY FOR YOUR BUSINESS INDUSTRY AND CUSTOMER DEMOGRAPHICS USING ADVANCED INSIGHTS AND ANALYTICS.
SOCIAL MEDIA MARKETING PRICING
PRESENCE ESSENTIALS
$1,000
PER MONTH
Your foundation for a striking online presence: Includes 1 monthly shoot, full online gallery, professional photo editing, essential social media management, and more.
PRESENCE Enhanced
$1,200
PER MONTH
Elevate your digital story: Adds TikTok management, increased story creation, and Meta ad management to the Essentials, perfect for growing your audience.
PRESENCE ELITE
$1,500
PER MONTH
Advanced strategy for digital leaders: Expanded content creation, LinkedIn integration, and additional video reels and TikTok content for a commanding presence.
PRESENCE APEX
$1,800
PER MONTH
Peak digital excellence: The ultimate package with maximum content production, full platform coverage, enhanced post edits, and comprehensive ad management.
DELIVERABLE DESCRIPTIONS:
MOnthly PHOTOSHOOTS
Professional photo sessions conducted monthly to create high-quality visual content for your brand.
ONLINE GALLERY ACCESS
Unrestricted access to a digital gallery showcasing all your professionally captured images.
PROFESSIONAL PHOTO EDITING
Expert editing to enhance your photos, ensuring top-quality, visually appealing images.
HIGH RES DOWNLOAD
Download your images in high resolution, ideal for print and high-quality digital use.
WEBSITE SIZE DOWNLOAD
Optimized image sizes for web use, ensuring faster loading times and maintaining quality.
DROPBOX FOR VIDEOS
Easy access to your video content stored securely in Dropbox, available anytime, anywhere.
Social Media Page Management
Comprehensive management of your social media profiles to boost engagement and maintain a consistent online presence.
WEEKLY POSTS (FB+IG)
Regularly scheduled posts on Facebook and Instagram to keep your audience engaged and informed.
MOnthly VIDEO REELS
Eye-catching video reels created every month to capture your audience's attention on social media.
MONTHLY TIKTOK'S
Trendy and engaging TikTok videos crafted monthly to connect with a broader and younger audience.
STORIES
Creative short-form content for your social media stories, perfect for daily updates and promotions.
ONLINE INFO AUDIT
A thorough review of your online presence, identifying areas for improvement and optimization.
ONLINE AUTOMATION
Automated tools and processes to streamline your digital marketing efforts, saving you time and resources.
SCHEDULED POST PLANNER
A tool to plan and schedule your social media content, ensuring consistent and timely posting.
POST EDITS INCLUDED
An option for revising and editing your posts to ensure perfection before they go live.
META AD MANAGEMENT
Expert management of your advertising campaigns on Facebook and Instagram for maximum impact.
GOOGLE AD MANAGEMENT
Professional handling of your Google Ads to drive traffic and increase visibility online.
Add-Ons
$150/MONTH
DRONE CONTENT
Elevate your content: Add stunning aerial perspectives to your visual storytelling.
$100/POST
EXTRA WEEKLY POST
Boost your engagement: Keep your audience captivated with additional weekly posts.
$125/REEL
EXTRA MONTHLY REEL
Enhance your narrative: More reels for a richer, more dynamic social media presence.
$100/ACCOUNT
SOCIAL MEDIA ACCOUNT SETUP
Get started right: Professional setup for your social media accounts to hit the ground running.
$150/SHOOT
EXTRA MONTHLY SHOOT
Capture more moments: Expand your visual content library with additional photo shoots.
$100/Month
ADDITIONAL PLATFORM MANAGEMENT
Expand your reach: Extend your presence to more platforms and engage a wider audience.
$1,000
ANNUAL HIGHLIGHT VIDEO
Year in review: Celebrate your brand’s journey with a professionally crafted annual highlight video.
SCHEDULE A FREE SOCIAL MEDIA MARKETING CONSULTATION
To schedule your session, complete the form below and a member of our team will get back to you shortly.
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Frequently Asked questions ABOUT OUR SOCIAL MEDIA MARKETING
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Allora Media is a full service social media marketing agency and content creation team growing businesses all over Connecticut.
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