Connecticut's leading exterior remodeling company ready to match their online presence to the quality of their work. We built a content library from real roofing and siding projects, produced a TV commercial, managed their ads and socials, and made their brand impossible to miss.
7.3M+
Impressions in 12 Months
Industry Avg: ~2M at this budget
$0.60
Avg. Cost Per Click
Industry Avg: $1.95 avg
$24K
Total Ad Spend
Artisan Building & Remodeling is Connecticut's leading exterior remodeling company — a GAF Master Elite® contractor (a distinction held by only 2% of roofers in North America) specializing in residential roofing, commercial roofing, roof repair, siding, windows, gutters, solar roof shingles, and deck building. With two locations in Berlin and Westbrook, CT, their craftsmanship and certifications are top-tier.
The missing piece was a content and marketing strategy to document and showcase the caliber of exterior projects they were completing. Without a digital presence that matched their credentials, Artisan's online footprint didn't reflect the level of work they were delivering — and competitors with fewer certifications were showing up more prominently online.
Artisan's team wanted prospects to see the quality of their work before the first meeting — so conversations could focus on scope and timelines rather than explaining why they're worth the investment. The portfolio of completed roofs, before-and-after siding transformations, and video content that would showcase their GAF Master Elite® reputation simply hadn't been built yet.
Allora Media embedded with Artisan's team and went directly to their active job sites to build a comprehensive content library of real exterior remodeling projects. We provide ongoing job and project coverage — showing up to document projects as they progress — capturing full roof replacements, roof repairs, siding installations, window upgrades, gutter work, and deck builds from tear-off through the finished result.
We shot drone footage of completed roofing projects from above, produced cinematic before-and-after walkthroughs showing dramatic exterior transformations, and filmed client testimonial videos with homeowners who could speak to the experience of working with a GAF Master Elite® contractor. We also provided professional company headshots and team photos — putting real faces behind the brand and giving Artisan a trustworthy, professional image across every platform. Every photo and video was shot on their actual projects, showing their actual crews doing the work. We built a library deep enough to fuel months of content across every platform.
From that content library, we created videos, professional photos, and social media posts — then fully built out Artisan's initial posting strategy using Allora Media's systems and processes. We also produced a TV commercial for Artisan — bringing their GAF Master Elite® credentials and real project footage to broadcast, extending the brand's reach beyond digital and into living rooms across Connecticut. We established and optimized profiles across Facebook, Instagram, YouTube, TikTok, LinkedIn, Google Business, Yelp, and Pinterest to ensure maximum online visibility across their Connecticut market.
The content strategy was designed to position Artisan as the premium exterior remodeling choice — not just another roofer. Every post, video, and ad communicated their GAF certifications, lifetime warranties, and the kind of results homeowners can expect when they invest in quality roofing, siding, and exterior work.
We actively managed Artisan's Meta Ads, running geo-targeted brand awareness campaigns to reach homeowners needing roofing, siding, and exterior remodeling across their Connecticut service area. Every campaign was built to maximize reach and impressions — putting the Artisan name in front of as many homeowners as possible so that when they need exterior work, Artisan is the first company they think of.
Alongside paid media, we handled all organic social media management — maintaining a consistent brand voice, posting schedule, and engagement strategy across all platforms. The paid and organic content worked together: organic built the brand and showcased their GAF Master Elite® credentials, paid drove the leads, and both pointed back to a portfolio of real exterior craftsmanship.
In just 12 months, Artisan became one of the most visible exterior remodeling companies in Connecticut. On a total ad spend of $24K, their Meta Ads served over 7.3 million impressions and reached 5.2 million people — combined with a TV commercial, organic social media, and consistent content production, the Artisan brand is now everywhere homeowners are looking.
The efficiency of the campaigns is what makes the scale possible. An average cost per click of just $0.60 and a CPM of $3.29 means Artisan is saturating their market for a fraction of what competitors spend on far less visibility. Over 51,000 people clicked through to learn more about Artisan's GAF Master Elite® services — all driven by brand awareness campaigns designed to make sure every homeowner in their service area knows the Artisan name.
The content library — built from real job-site coverage, headshots, drone photography, and testimonial videos — fuels every channel. Between Meta Ads, a TV commercial, and consistent organic content, Artisan's brand communicates premium quality at every touchpoint. Homeowners across their Berlin and Westbrook service areas recognize the Artisan name before they ever need a roof.
7.3M+
Impressions in 12 Months
Industry Avg: ~2M at this budget
$0.60
Avg. Cost Per Click
Industry Avg: $1.95 avg
$24K
Total Ad Spend
Book a free Growth Blueprint Call. We'll audit your current marketing, show you the gaps, and give you a clear plan — whether you work with us or not.