A fully licensed abatement company ready to establish their digital presence. We documented their real work, built their online brand, and made them the go-to name in Connecticut.
4.6M+
Impressions in 12 Months
Industry Avg: ~750K at this budget
$0.37
Avg. Cost Per Click
Industry Avg: $1.95 avg
$9.3K
Total Ad Spend
Anthony's Abatement is a licensed and insured abatement and environmental remediation company based in West Hartford, Connecticut — handling asbestos abatement, mold removal, lead paint removal, demolition services, and materials testing. They hold full state licensing including Asbestos License #000841, IICRC Registration, and Lead Abatement certification. This is a trust-dependent industry where homeowners and property managers need absolute confidence before hiring.
Anthony's had built their business the way most great contractors do — through referrals and relationships. Their credentials and certifications were top-tier, but their digital presence hadn't been developed yet. The business was growing through word of mouth, which worked well but limited their ability to scale and reach new markets.
The nature of the industry made digital presence especially important. Homeowners searching for asbestos removal or mold remediation are often anxious, unsure of what to expect, and highly skeptical. Having professional content that establishes credibility online would allow Anthony's to build trust with prospects before the first phone call — and reach homeowners who were actively searching for licensed abatement services.
Allora Media went directly to Anthony's active job sites and built a content library of real project photography and video. We provide ongoing job and project coverage — documenting projects as they progress to capture the full scope of work. We documented their team following proper safety protocols — suited up in full PPE, working in containment areas, handling asbestos and lead with the professionalism and precision that sets them apart from unlicensed competitors.
We captured the full abatement process: initial assessment and materials testing, containment setup, abatement work, air quality testing, and final clearance. We also provided professional company headshots and team photos — critical in a trust-dependent industry where homeowners need to see the real people who will be in their home handling hazardous materials. This content communicated safety, expertise, and reliability — the three things prospects care about most when dealing with hazardous materials. Every image and video showed Anthony's team doing real work on real projects, not stock photos of generic workers.
We created professional videos, photos, and social media posts from this library and fully built out Anthony's initial posting strategy using Allora Media's systems and processes. We also produced a TV commercial for Anthony's Abatement — bringing their licensing credentials, safety standards, and real project footage to broadcast to build trust and awareness at scale. We established profiles across Facebook, Instagram, LinkedIn, Google Business, and Yelp to create maximum online visibility across their Connecticut service area.
The content strategy was purpose-built for a trust-dependent industry. We produced educational content explaining asbestos abatement processes, mold remediation safety standards, lead paint risks, and what homeowners should expect — positioning Anthony's as the trusted, licensed authority rather than just another contractor in search results.
We actively managed Anthony's Meta Ads, running geo-targeted campaigns to reach property owners, property managers, and real estate professionals across the Connecticut market. Every campaign had full conversion tracking to measure exactly which efforts were driving qualified leads for asbestos, mold, and lead services.
We also managed all organic social media on an ongoing basis — posting educational content about abatement processes, project documentation, licensing credentials, and team spotlights. The combination of paid reach and organic credibility created a system where prospects would see an ad, visit the profile, find a wealth of professional content showcasing their certifications and real work, and convert with confidence.
In 12 months, Anthony's Abatement became a recognized, trusted name in Connecticut's abatement industry. On just $9.3K in ad spend, their Meta Ads delivered over 4.6 million impressions — a 98.9% increase — and reached 3.7 million people across their Connecticut service area. Combined with a TV commercial, educational content, and consistent social media management, the brand awareness shift has been massive.
The campaign efficiency is remarkable for the industry. An average cost per click of $0.37 and a CPM of just $2.03 means Anthony's is reaching homeowners and property managers at a fraction of what competitors pay. Over 25,200 people clicked through to learn about their abatement services — a 68.7% increase in click volume — and the brand now communicates trust, licensing credentials, and safety before a single phone call is made.
The content library — real job-site footage, team photos, educational videos, and a TV commercial — serves as an ongoing brand asset. It fuels social posts, ad creatives, and commercial proposals. For a business in an industry where trust is everything, having this level of brand visibility and credibility online on a $9.3K budget has been transformative.
4.6M+
Impressions in 12 Months
Industry Avg: ~750K at this budget
$0.37
Avg. Cost Per Click
Industry Avg: $1.95 avg
$9.3K
Total Ad Spend
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