A family-owned roofing company with 30+ years of experience ready to invest in digital marketing. We documented their projects, produced a TV commercial, built their social presence, and made the A1 brand recognized across all 3 Connecticut locations.
1.8M+
Impressions in 6 Months
Industry Avg: ~370K at this budget
$0.80
Avg. Cost Per Click
Industry Avg: $1.95 avg
$4.6K
Total Ad Spend
A1 Home Improvement is a family-owned roofing and exterior remodeling company with over 30 years of experience and three locations across Connecticut — Berlin, Old Saybrook, and Rocky Hill. They specialize in roof repair, full roof replacements, commercial roofing, storm damage repair, siding installation, chimney repair, gutter installation, and skylights. They're an Owens Corning Platinum Preferred Contractor and BBB Accredited — credentials that prove top-tier quality.
Like many established contractors, A1 had built their reputation through the quality of their work rather than digital marketing. Social media hadn't been a strategic priority, and they knew there was an opportunity to show up more consistently online — especially as competitors with fewer credentials were gaining visibility through digital channels.
Three decades of incredible roofing and exterior work represented an untapped content goldmine. The professional photography, video content, and before-and-after transformations that would showcase the dramatic difference a new roof or siding makes simply hadn't been captured yet. Every completed project was a story waiting to be told.
Allora Media went to A1's active and recently completed job sites across their three Connecticut locations and built a comprehensive content library of real project photography. We provide ongoing job and project coverage — documenting projects as they progress from tear-off to final inspection — capturing roof replacements, roof repairs, storm damage restoration, siding installations, gutter work, chimney repairs, and skylight installations at every stage.
We produced professional videos, high-quality photos, and social media posts from this content. Customer testimonial videos and dramatic before-and-after project reveals became the cornerstones of the library — the kind of content that stops the scroll because it shows real, tangible transformation on real Connecticut homes. We also provided professional company headshots and team photos — giving A1's family-owned brand a personal, trustworthy face across every platform and all three locations.
We fully built out A1's initial posting strategy using Allora Media's systems and processes — content calendar, brand voice standards, visual guidelines, and a repeatable production system that kept the pipeline of content flowing consistently rather than randomly. We also produced a TV commercial for A1 — bringing their Owens Corning Platinum Preferred credentials and real project footage to broadcast, building brand recognition across Connecticut beyond social media.
We created and optimized profiles across Facebook, Instagram, YouTube, LinkedIn, Google Business, Yelp, and Pinterest to establish maximum online visibility across all of Connecticut. Every platform was set up with professional branding, complete business information for all three locations, and a steady stream of content showcasing A1's Owens Corning Platinum Preferred work.
We actively managed A1's Meta Ads and organic social media on an ongoing basis. Conversion-tracked campaigns targeted homeowners across Connecticut, with creative built directly from real project content. Each ad pointed to a specific service — roof replacement, storm damage repair, siding installation — featured actual completed work, and tracked every lead back to the campaign that generated it.
The paid and organic engines reinforced each other. Organic content built brand recognition and trust across all three service areas; paid campaigns drove immediate lead volume. Before-and-after roofing reveals and testimonial videos consistently outperformed every other creative format — because they showed real results on real homes, not promises.
A1 Home Improvement became a recognized name across Connecticut. In just 6 months, $4,632 in Meta Ad spend delivered over 1.8 million impressions and reached 302,000 homeowners across all three service areas — Berlin, Old Saybrook, and Rocky Hill. Combined with a TV commercial, organic social, and consistent content production, A1's brand is now impossible to miss.
The ad efficiency tells the real story. An average cost per click of just $0.80 drove over 5,785 link clicks to the website — homeowners actively looking at A1's roofing, siding, and exterior services. That's less than half the $1.95 industry average CPC, meaning A1 gets twice the traffic for the same budget as their competitors.
The content pipeline runs consistently, with ongoing job-site coverage feeding fresh content into social media, ads, and broadcast. A1's Owens Corning Platinum Preferred credentials and real project results are visible everywhere homeowners look — from their Facebook feed to their TV screen to a Google search.
1.8M+
Impressions in 6 Months
Industry Avg: ~370K at this budget
$0.80
Avg. Cost Per Click
Industry Avg: $1.95 avg
$4.6K
Total Ad Spend
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