The owner was handling SMM himself but wanted to focus on business development. We took over content creation and social media, created 'the new look of FGP,' and covered the build of their New Britain location.
300%+
Reach Growth
4
CT Locations
New Look
Brand Refresh
Fresh Greens & Proteins is a growing smoothie, salad, and bowl concept with multiple locations across Connecticut — Watertown, Hamden, Branford, and a New Britain location that was being built out. The brand promise is simple: healthy, tasty options that leave you feeling refreshed and energized.
The owner had been handling social media management himself, but as the business grew and a new location was being built, he needed to focus on business development. The content wasn't where it needed to be — the brand had potential for a much more polished, professional look that matched the quality of the food and the growth trajectory of the business.
Allora Media took over content creation entirely. We shot professional food photography of FGP's smoothies, salads, and bowls — the kind of vibrant, appetizing content that performs on social media and makes people want to eat healthy. We documented the build-out of the New Britain location, capturing the expansion story and giving the audience a behind-the-scenes look at FGP's growth.
We created 'the new look of FGP' — elevating the brand's visual identity across social media with professional content that matched the energy and quality of the business. The content library gave FGP a cohesive, polished brand presence that stood out in the crowded health-food space.
We took over social media management using Allora Media's systems and processes — consistent posting, professional content, and a strategy designed to build brand awareness across FGP's multiple Connecticut locations.
The content strategy highlighted the food, the locations, and the expansion story. Covering the New Britain build-out gave the audience a reason to follow along and created excitement for the new location before it even opened.
We managed FGP's social media on an ongoing basis — creating and posting professional content consistently, building the brand's following, and maintaining a cohesive visual identity across all platforms.
The owner was freed up to focus entirely on business development and the New Britain expansion while we handled the content creation and social media. The professional content pipeline kept the brand active and growing without requiring any of his time.
Fresh Greens & Proteins got a complete brand refresh on social media. 'The new look of FGP' gave the business a polished, professional identity that matched its growth trajectory — from a single location to a multi-location Connecticut brand.
The New Britain location build-out coverage gave the audience a behind-the-scenes look at the expansion and built anticipation for the opening. The content documented a growth story in real time — something that builds loyalty and excitement that generic food photos never could.
The owner got his time back to focus on what matters: growing the business, developing new locations, and running operations — while the brand's social media presence was handled professionally and consistently.
300%+
Reach Growth
4
CT Locations
New Look
Brand Refresh
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