Their previous freelancer relied on memes and trends with little success. We took over, stripped away the gimmicks, and showcased the real quality of Scenic's landscape and outdoor living work — authentic content that actually performed.
200K+
Monthly Impressions
Industry Avg: ~24K at this budget
$0.65
Avg. Cost Per Click
Industry Avg: $1.95 avg
$300/mo
Ad Spend
Scenic Landscaping & Property Maintenance has been a top provider of premium landscape design, construction, and maintenance services in the Rocky Hill, CT area since 2008. They're licensed and insured with industry certifications, over 100 five-star reviews, and a team that builds stunning outdoor living spaces — patios, retaining walls, outdoor kitchens, firepits, walkways, and complete landscape designs across Hartford County.
They had a previous social media freelancer running their accounts who relied heavily on meme content and trend-chasing — the kind of content that might get a few laughs but doesn't communicate the quality of work or build a real brand. Despite posting consistently, there was little success in building meaningful brand awareness or attracting the right customers. Scenic reached out to Allora Media and asked us to take over their social media, produce real content, and run Meta Ads for the first time.
Allora Media stripped away the memes and trends and brought Scenic's social media back to what actually matters: real projects and real work. We went to their active and completed job sites across Hartford County and built a content library of professional photography and video — patios, retaining walls, outdoor living spaces, walkway installations, landscape designs, and property maintenance.
We provided ongoing job and project coverage, documenting projects as they progressed to capture the craftsmanship and transformation that Scenic delivers on every job. The content was authentic and straightforward — no gimmicks, no trends, just high-quality work showcased professionally.
We fully built out Scenic's posting strategy using Allora Media's systems and processes — replacing the meme-heavy approach with a content calendar focused on real project content, before-and-afters, and showcasing the quality of their landscape and outdoor living work.
We also launched Meta Ads for the first time — geo-targeted campaigns reaching homeowners across Rocky Hill, Glastonbury, Wethersfield, and the greater Hartford County area. Every campaign featured real project content and tracked results so the team could see exactly what was working.
We managed Scenic's social media and Meta Ads for a full year. The approach was simple: show the real work, keep it consistent, and let the quality speak for itself. Professional content from real job sites replaced the memes and trend posts that had been filling the feed with little impact.
The Meta Ads gave Scenic paid reach for the first time, targeting homeowners who were actively considering landscape and outdoor living projects. Combined with the organic content showcasing completed projects and transformations, the full social media presence finally matched the caliber of work Scenic has been delivering since 2008.
The shift from meme content to authentic project coverage transformed Scenic's brand online. For the first time, their social media actually reflected the quality of their landscape design, outdoor living spaces, and property maintenance work — and homeowners responded to it.
On just $300 per month in ad spend, Scenic's Meta Ads delivered over 200,000 impressions monthly — reaching 150,000 accounts across Rocky Hill and the surrounding area — at an average cost per click of $0.65. With hyper-local targeting focused on their exact service area, every dollar went toward homeowners who could actually hire them. Real project content outperformed the old meme-heavy approach because homeowners looking for quality landscaping want to see quality landscaping, not internet jokes.
A full year of professional content and targeted Meta Ads built a level of brand awareness across Hartford County that the previous freelancer's approach never achieved. The gimmicks were gone, the brand was real, and Scenic's social media finally matched the caliber of outdoor living work they've been delivering since 2008.
200K+
Monthly Impressions
Industry Avg: ~24K at this budget
$0.65
Avg. Cost Per Click
Industry Avg: $1.95 avg
$300/mo
Ad Spend
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