Scenic needed a social media presence that matched the caliber of their work. We built a professional content strategy, produced authentic project coverage, and launched Meta Ads — delivering real results for one of Hartford County's top landscaping companies.
200K+
Monthly Impressions
Industry Avg: ~24K at this budget
$0.65
Avg. Cost Per Click
Industry Avg: $1.95 avg
$300/mo
Ad Spend
Scenic Landscaping & Property Maintenance has been a top provider of premium landscape design, construction, and maintenance services in the Rocky Hill, CT area since 2008. They're licensed and insured with industry certifications, over 100 five-star reviews, and a team that builds stunning outdoor living spaces — patios, retaining walls, outdoor kitchens, firepits, walkways, and complete landscape designs across Hartford County.
Scenic's social media presence had room to grow to match the true quality of what they deliver. Their online brand hadn't yet caught up to their reputation in the field, and they knew there was an opportunity to see stronger results from their digital marketing efforts. Scenic reached out to Allora Media to elevate their social media, produce professional content, and launch Meta Ads for the first time.
Allora Media built Scenic's social media presence around what actually matters: real projects and real work. We went to their active and completed job sites across Hartford County and built a content library of professional photography and video — patios, retaining walls, outdoor living spaces, walkway installations, landscape designs, and property maintenance.
We provided ongoing job and project coverage, documenting projects as they progressed to capture the craftsmanship and transformation that Scenic delivers on every job. The content was authentic and straightforward — high-quality work showcased professionally.
We fully built out Scenic's posting strategy using Allora Media's systems and processes — a content calendar focused on real project content, before-and-afters, and showcasing the quality of their landscape and outdoor living work.
We also launched Meta Ads for the first time — geo-targeted campaigns reaching homeowners across Rocky Hill, Glastonbury, Wethersfield, and the greater Hartford County area. Every campaign featured real project content and tracked results so the team could see exactly what was working.
We managed Scenic's social media and Meta Ads for a full year. The approach was simple: show the real work, keep it consistent, and let the quality speak for itself. Every post featured professional content from real job sites that demonstrated the caliber of Scenic's craftsmanship.
The Meta Ads gave Scenic paid reach for the first time, targeting homeowners who were actively considering landscape and outdoor living projects. Combined with the organic content showcasing completed projects and transformations, Scenic's full social media presence now reflects the caliber of work they've been delivering since 2008.
A professional, authentic content strategy elevated Scenic's brand online. Their social media now reflects the quality of their landscape design, outdoor living spaces, and property maintenance work — and homeowners responded to it.
On just $300 per month in ad spend, Scenic's Meta Ads delivered over 200,000 impressions monthly — reaching 150,000 accounts across Rocky Hill and the surrounding area — at an average cost per click of $0.65. With hyper-local targeting focused on their exact service area, every dollar went toward homeowners who could actually hire them. Authentic project content drove real engagement because homeowners looking for quality landscaping want to see quality landscaping.
A full year of professional content and targeted Meta Ads built a level of brand awareness across Hartford County that took Scenic to the next level. The brand was elevated, the content was real, and Scenic's social media now matches the caliber of outdoor living work they've been delivering since 2008.
200K+
Monthly Impressions
Industry Avg: ~24K at this budget
$0.65
Avg. Cost Per Click
Industry Avg: $1.95 avg
$300/mo
Ad Spend
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