A brand-new luxury recovery and wellness spa in Southington with a gorgeous space and no audience. We captured the experience, managed their socials for 6 months, and ran campaigns that sold out a Valentine's Day couples massage special 2 days early.
Sold Out
V-Day (2 Days Early)
300%+
Reach Growth
6 Mo.
Launch to Booked
Hush is a brand-new recovery, massage, and wellness spa by Del Soul, located on the second floor of Factory Square in Southington, CT. The space is stunning — high ceilings, exposed brick walls, industrial character blended with collected warmth — offering bathhouse rituals, massage, skincare, body treatments, waxing, and curated packages. It's the kind of space that sells itself once people walk through the door.
But they were starting from scratch. Brand-new business, no existing audience, no content library, no social media following, and no digital presence. They needed professional content that captured the atmosphere and experience of the space, a social media presence that built awareness from day one, and targeted campaigns to drive bookings during key revenue moments like Black Friday and Valentine's Day.
Allora Media knew that the space itself would entice people on its own — so the goal was to highlight the experience of visiting Hush. We captured the gorgeous interiors, the ambiance, the treatments in action, and the details that make the space feel special — the brick walls, the warmth, the quiet luxury. Every piece of content was designed to make people feel what it's like to be there before they ever walk in.
We built a comprehensive content library that gave Hush everything they needed for their website, social media, and brand assets — professional photography and video that communicated the quality of the experience from day one.
We ran and managed Hush's social media for the first 6 months of the business, providing them with consistent, professional content right out of the gate. As a brand-new spa, having a polished, active social presence from opening day was essential to building credibility and attracting an audience.
We also launched targeted Meta Ads campaigns for key revenue moments — Black Friday and Holiday promotions to drive gift card sales, and a Valentine's Day couples massage special designed to generate bookings during one of the spa industry's biggest weekends.
The Meta Ads campaigns were strategically timed and targeted. The Black Friday and Holiday campaigns drove gift card sales during the busiest gifting season of the year — critical revenue for a brand-new spa building its client base.
The Valentine's Day couples massage campaign was a standout success — the special sold out two full days before Valentine's Day, ensuring a packed schedule and a successful launch campaign. Between the ongoing social media management and the targeted promotional campaigns, Hush built a loyal following and a full appointment book within their first months of operation.
Hush went from a brand-new business with zero audience to a spa with a growing, engaged following and consistently booked appointments — all within the first 6 months. The professional content we produced from day one gave them a polished brand presence that most new businesses take years to build.
The Valentine's Day couples massage special sold out 2 days early — a clear proof point that the combination of professional content, strategic social media management, and targeted Meta Ads delivers real, measurable results for new businesses.
The content library we built continues to serve as an asset for Hush's website, social media, and brand materials long after the initial engagement — giving them a foundation of professional content they can build on as the business grows.
Sold Out
V-Day (2 Days Early)
300%+
Reach Growth
6 Mo.
Launch to Booked
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