A 40+ year family-owned window and exterior remodeling company ready to go digital. We built everything from scratch — new social profiles, headshots, project coverage, Meta Ads — and they had their best sales year ever.
910K+
Impressions in 12 Months
Industry Avg: ~330K at this budget
$0.32
Avg. Cost Per Click
Industry Avg: $1.95 avg
$4.1K
Total Ad Spend
J.C. Tonnotti Window Company has been Connecticut's trusted expert in windows, doors, roofing, siding, and complete exterior remodeling for over 40 years. Based in Southington, CT, they're Connecticut's #1 Harvey Window installer with in-house crews, top-quality materials, and a commitment to craftsmanship that's earned them a loyal client base over four decades.
Their marketing had relied on traditional methods — direct mail, print ads, and word of mouth — which had served them well for decades but offered limited tracking and scalability. The business was ready for a complete digital transformation to match their established reputation with a modern marketing approach.
When prospects searched for J.C. Tonnotti online, the digital presence didn't yet reflect the caliber of the business. For a company with 40+ years of expertise and Connecticut's top Harvey Window installer designation, the opportunity was clear: a new website (we connected them with Upstream Agency), new social profiles, professional content, and a digital marketing strategy built from the ground up.
Allora Media started from the ground up. We went to J.C. Tonnotti's active job sites and built a complete content library of real project photography and video — window installations, door replacements, siding projects, roofing jobs, and sun room builds. We provided ongoing job and project coverage, documenting projects as they progressed to create a growing portfolio of real work.
We also provided professional company headshots and team photos — putting faces to a family-owned business that had built its reputation on personal relationships for over 40 years. The headshots and team content gave J.C. Tonnotti a professional, trustworthy image online that matched who they actually are in person.
We built J.C. Tonnotti's entire social media presence from scratch — creating and optimizing profiles across Facebook, Instagram, Google Business, LinkedIn, and Yelp. Every profile was set up with professional branding, complete business information, and a portfolio of real project content.
The strategy was focused on brand awareness through Meta Ads, driving qualified traffic through a funnel to the new website for conversion. Every campaign was built with full tracking so the team could see exactly which efforts were driving results — bringing a level of measurability and precision that digital marketing makes possible.
We managed J.C. Tonnotti's social media and Meta Ads for two full years. Brand awareness campaigns pushed qualified homeowners to the website, where they could see the portfolio, read reviews, and request estimates. The content pipeline kept fresh project coverage flowing into both organic posts and paid campaigns consistently.
This was a full shift from traditional to digital marketing. J.C. Tonnotti moved from direct mail and print ads to a fully digital approach — gaining source tracking, cost effectiveness, and complete visibility into where their marketing dollars were going and what was coming back.
The results speak for themselves: J.C. Tonnotti had their best sales year ever after their first full year working with Allora Media. A 40+ year company hit a new record — not by changing their work, but by making their work visible online. In the past 12 months alone, just $4.1K in ad spend delivered over 910,000 impressions — a 496% increase — and reached nearly 800,000 people across their Connecticut market.
The campaign efficiency is best-in-class. An average cost per click of just $0.32 and a CPM of $4.55 means J.C. Tonnotti is reaching homeowners for less than the price of a stamp — a fraction of what their old direct mail campaigns cost for far less reach. Over 12,800 people clicked through to the website — a 295% increase in traffic — with a 1.40% CTR that signals real engagement, not just passive scroll-by impressions.
The shift from traditional to digital marketing gave J.C. Tonnotti full visibility into where leads come from, what campaigns are working, and how to allocate marketing spend effectively. Trackable, measurable digital campaigns now deliver stronger results and greater reach at a fraction of what traditional methods cost.
910K+
Impressions in 12 Months
Industry Avg: ~330K at this budget
$0.32
Avg. Cost Per Click
Industry Avg: $1.95 avg
$4.1K
Total Ad Spend
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