A 40+ year family-owned window and exterior remodeling company with zero content and no digital strategy. We built everything from scratch — new social profiles, headshots, project coverage, Meta Ads — and they had their best sales year ever.
910K+
Impressions in 12 Months
Industry Avg: ~330K at this budget
$0.32
Avg. Cost Per Click
Industry Avg: $1.95 avg
$4.1K
Total Ad Spend
J.C. Tonnotti Window Company has been Connecticut's trusted expert in windows, doors, roofing, siding, and complete exterior remodeling for over 40 years. Based in Southington, CT, they're Connecticut's #1 Harvey Window installer with in-house crews, top-quality materials, and a commitment to craftsmanship that's earned them a loyal client base over four decades.
But they had zero content. No professional photography. No video. No documented projects. No social media presence. Their entire marketing relied on traditional methods — direct mail, print ads, and word of mouth — with no way to track what was actually working or where leads were coming from. The business needed a complete digital transformation.
When prospects searched for J.C. Tonnotti online, they found almost nothing. For a company with 40+ years of expertise and Connecticut's top Harvey Window installer designation, the online presence didn't come close to reflecting the reality of the business. They needed a new website (we connected them with Upstream Agency), new social profiles, professional content, and a digital marketing strategy built from the ground up.
Allora Media started from zero. We went to J.C. Tonnotti's active job sites and built a complete content library of real project photography and video — window installations, door replacements, siding projects, roofing jobs, and sun room builds. We provided ongoing job and project coverage, documenting projects as they progressed to create a growing portfolio of real work.
We also provided professional company headshots and team photos — putting faces to a family-owned business that had built its reputation on personal relationships for over 40 years. The headshots and team content gave J.C. Tonnotti a professional, trustworthy image online that matched who they actually are in person.
We built J.C. Tonnotti's entire social media presence from scratch — creating and optimizing profiles across Facebook, Instagram, Google Business, LinkedIn, and Yelp. Every profile was set up with professional branding, complete business information, and a portfolio of real project content.
The strategy was focused on brand awareness through Meta Ads, driving qualified traffic through a funnel to the new website for conversion. Every campaign was built with full tracking so the team could see exactly which efforts were driving results — something that was never possible with their previous traditional marketing.
We managed J.C. Tonnotti's social media and Meta Ads for two full years. Brand awareness campaigns pushed qualified homeowners to the website, where they could see the portfolio, read reviews, and request estimates. The content pipeline kept fresh project coverage flowing into both organic posts and paid campaigns consistently.
This was a full shift from traditional to digital marketing. J.C. Tonnotti moved completely away from direct mail and print ads and went fully digital — for both source tracking and cost effectiveness. For the first time in 40+ years, the team could see exactly where their marketing dollars were going and what was coming back.
The results speak for themselves: J.C. Tonnotti had their best sales year ever after their first full year working with Allora Media. A 40+ year company hit a new record — not by changing their work, but by finally making their work visible online. In the past 12 months alone, just $4.1K in ad spend delivered over 910,000 impressions — a 496% increase — and reached nearly 800,000 people across their Connecticut market.
The campaign efficiency is best-in-class. An average cost per click of just $0.32 and a CPM of $4.55 means J.C. Tonnotti is reaching homeowners for less than the price of a stamp — a fraction of what their old direct mail campaigns cost for far less reach. Over 12,800 people clicked through to the website — a 295% increase in traffic — with a 1.40% CTR that signals real engagement, not just passive scroll-by impressions.
The complete shift from traditional to digital marketing gave J.C. Tonnotti something they'd never had: full visibility into where leads come from, what campaigns are working, and how to allocate marketing spend effectively. The guesswork of print ads and direct mail was replaced by trackable, measurable digital campaigns that outperform their old methods at a fraction of the cost.
910K+
Impressions in 12 Months
Industry Avg: ~330K at this budget
$0.32
Avg. Cost Per Click
Industry Avg: $1.95 avg
$4.1K
Total Ad Spend
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